Central Texas Community Guide

How does one craft a unique identity while simultaneously staying loyal to an established brand? This was the question posed when Temple Daily Telegram approached me to design their sub-brand, Central Texas Community Guide. A publication cultivated to showcase local venues and events, the magazine needed a logo and cover that would visually draw community members into its contents. The guide’s style aligns perfectly with the Temple Daily Telegram brand, drawing on the parent brand’s signature red color and serif typeface.