![](https://dmogford.com/wp-content/uploads/2018/01/Clarus_Logo.png)
![](https://dmogford.com/wp-content/uploads/2018/01/Clarus-Feat_08.jpg)
Project Scope
Logo Design
Brand Voice and Guide Development
Website and User Experience Design
Packaging Design
Print Layout and Design
Email Marketing
Creative Direction
![](https://dmogford.com/wp-content/uploads/2018/01/Clarus-Feat_04.jpg)
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![](https://dmogford.com/wp-content/uploads/2018/01/Clarus-Feat_03.jpg)
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![](https://dmogford.com/wp-content/uploads/2018/01/Clarus-Feat_01.jpg)
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Movement and evolution are the characteristics of life. As Clarus grew from a garage start-up to a global, industry-leading glassboard manufacturer, its brand demanded advancement as well. In 2018, I designed for Clarus a brand makeover that showcased both its wide reach and its individual, people-focused attention. Fresh, streamlined designs showcase Clarus’ commitment to innovation, while recognizable colors and angles pay homage to the company’s established image.